About Us

Building Real Businesses for Creative Entrepreneurs

HLPFL Inc. is a Wyoming 501(c)(3) nonprofit that gives creative entrepreneurs the business infrastructure they deserve — for $1,000 to start, with commission on revenue we help generate.

“Your talent deserves a real business behind it.”

$1,000 to start. We earn when you earn. Your rights, always.

Our Mission

Infrastructure, Not Invoices

The creator economy generates over $100 billion annually, yet the individuals who create this value routinely face exploitation.

Traditional agencies charge $10,000–$30,000+ with no guaranteed results. Management companies lock you into multi-year contracts and take ownership of your work. DIY means spending all your time on business instead of creating.

We built HLPFL to be different. Our $1,000 activation replaces $10,000+ in startup costs, and our commission model means we only succeed when you succeed. No retainers. No hourly billing. No games.

Nonprofit, Not No-Money. Built Different.

$1K
Activation Fee
100%
Your Rights
10-25%
Commission Range
501(c)(3)
Nonprofit Status
Who We Serve

Creative Entrepreneurs

We work with creators who have a product or talent but lack the business infrastructure to monetize it.

Inventors

Patent holders and product developers with working products that need sales, marketing, and business structure.

Musicians

Independent artists, producers, and bands who need management, marketing, touring support, and merchandise systems.

Visual Artists

Painters, illustrators, photographers, and digital artists who need help selling work and building collector bases.

Designers

Industrial, fashion, and UX/UI designers with products and services that need market positioning and sales channels.

Writers

Authors, screenwriters, and content creators who need publishing support, platform building, and rights protection.

What We Believe

Our Core Values

Creator-First

Every decision we make starts with one question: does this help the creator? If not, we don't do it.

Radical Transparency

No hidden fees, no surprise terms. $1,000 activation, commission negotiated upfront, everything in writing.

Community Over Competition

Creators supporting creators. We believe in building each other up, not tearing each other down.

Your Rights, Always

You keep 100% of your intellectual property. We help you protect your work, not take it from you.

Leadership

Our Team

Led by experienced professionals committed to building real businesses for creative entrepreneurs.

JR

James Rockel III

Founder & CEO

James brings direct experience in creator business development, artist management, and entrepreneurship. The mission of creator protection continues a family legacy established by his great-grandfather Archie Acciacca, a pioneer of UAW Local 174.

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Board Member

Position Open

We're seeking passionate advocates for creative entrepreneurs to join our board. Interested in making a difference?

Learn More →
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Board Member

Position Open

Help shape the future of creator advocacy. We value diverse perspectives and industry experience.

Learn More →
Our Journey

Building Something Different

2024

The Vision

Recognized the need for fair, transparent business support for independent creative entrepreneurs.

2025

Nonprofit Formation

Established HLPFL INC as a Wyoming 501(c)(3) nonprofit with a $1,000 activation + commission model that puts creators first.

2026

Growing Impact

Partnered with HCJK, Elisabeth Jane, Pardyalone, Alki, and more — building real businesses for creative entrepreneurs across multiple disciplines.

Join the Movement

Whether you're a creator looking for a real business partner or someone who believes in fair treatment for creative entrepreneurs — we'd love to connect.